greatcontent becomes part of MAIRDUMONT with help from ARQIS


ARQIS has advised Poseidon GmbH on the sale of greatcontent AG to the media group MAIRDUMONT. Behind the Poseidon GmbH is a private investor family. Silence has been agreed on the purchase price.

The Berlin-based greatcontent AG has been operating since 2011 with an online platform that offers companies access to professional authors for marketing and SEO content and has now become one of the market leaders in Europe. Customers include the online fashion retailer Zalando, the car rental company Sixt, C&A and Kayak.

“After a period of continuous growth, this is the right time to transfer greatcontent into a larger enterprise structure. Together with an established strategic partner such as MAIRDUMONT, we look forward to expanding our offer in the future”, says Daniel Förstermann, Management Board member of the greatcontent AG. Mr. Förstermann will continue to run the business after the change of ownership.

MAIRDUMONT is the leading tourism information company in Europe. The offer covers the entire media spectrum of print, online and mobile. More than 10 media companies worldwide belong to the MAIRDUMONT Group.

Advisors to Poseidon GmbH

ARQIS Rechtsanwälte (Düsseldorf): Dr. Lars Laeger (M&A; Lead), Johannes Landry (Commercial); Associates: Thomas Chwalek (Corporate/M&A), Dr. Markus Schwipper (Labour Law), Dr. Philipp Maier (IP; both Munich)