Welcome to the ARQIS Blog, our trusted information channel for legal topics and industry-specific innovations.In our “Big Law Boutique” category, you will find bundled expertise on our focus group topics. Whether you are looking for in-depth legal insights into these areas or want to keep up to date with the latest developments, we share our expertise and knowledge to provide you with valuable information. Additionally, check out our “Innovation Blog” for the latest developments in the Metaverse. Learn how the legal industry is leveraging innovative concepts and the legal challenges and opportunities they present. We offer you insights into groundbreaking projects, sustainable solution approaches and future-oriented strategies. Immerse yourself in our informative content and stay up to date on innovative developments in the world of law.
In the metaverse, with its immersive technologies, new, exciting opportunities are emerging to promote your own goods and services. This trend is not bypassing even the large corporations. Many companies want to take advantage of the opportunity to advertise their brands on metaverse platforms as early adopters.
But to what extent is German and European trademark law already prepared for the metaverse, and what special features need to be considered when registering and defending trademarks in the metaverse? Are companies in the metaverse completely defenseless without corresponding trademarks?
In this article, we will take a look at the most important legal aspects of trademark law and explain what needs to be considered when applying for and protecting trademarks in the metaverse, based on specific examples from practice.
The metaverse is creating new access points that connect our physical and digital worlds. Each of these access points provides opportunities for innovation and new types of customer experiences, but also presents potential risks. However, privacy risks will not be limited to the digital world but will have serious consequences in the physical world as well. The interconnection of countless devices is creating a risk that is growing exponentially and reaching unprecedented dimensions.