The ARQIS Way – new brand identity for ARQIS

06. April 2021

With the start of April the commercial law firm ARQIS launched its new brand identity. Under the slogan “The ARQIS Way”, the law firm describes its professional self-conception and innovative way of working, which is reflected in a redesign of the company’s structure and communications.

“We are breaking new ground to develop ideas and solutions that are precisely tailored to the needs of our clients. Therefore, we have opened a new chapter in legal advice and bundled our expertise in five focus groups,” explains Dr. Andrea Panzer-Heemeier, Managing Partner at ARQIS.

The firm’s 55 lawyers and legal specialists have been assigned to the focus groups HR.Law, Transactions, Japan, Data.Law and Risk. “So, we are a Big Law Boutique,” Panzer-Heemeier says. “We combine the quality and performance of large international law firms with the flexibility and focus of a specialist law firm. In advisory projects, we take the client’s perspective and seek overall solutions. We do not limit ourselves to areas of law, sectors or locations. This approach is completely new in the legal market.”

Based on this strategic approach, ARQIS has developed an entirely new communication concept represented on the new corporate website, in a social media campaign and in mailings, advertisements and a new image brochure. A new employer branding identity complements the concept.

With this passionate appearance, ARQIS underlines its own way of thinking and acting – for solutions beyond expectations.



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