ARQIS has advised the virtual minds group on the acquisition of batch Media.
Virtual minds has already been involved in the Berlin digital marketing specialist since its establishment and completes the acquisition now through its subsidiary The ADEX.
In the course of this transaction batch Media will be integrated in The ADEX. The experts of batch Media will also be taken over. Batch Media is one of the leading European providers of data based solutions for measuring and assessing the performance of digital advertising and for optimising the media quality.
Virtual minds, headquartered in Freiburg, is a technology and media holding that unites specialised companies from the areas of digital & media technologies and hosting under its umbrella. The ProSiebenSat.1 Group and United Internet AG are strategic investors of the virtual minds AG, respectively holding 51 and 25.1 percent.
ARQIS has advised virtual minds for the first time.
Advisors to virtual minds
ARQIS Rechtsanwälte (Düsseldorf): Dr. Lars Laeger (Lead; M&A), Johannes Landry (Commercial/M&A), Marcus Nothhelfer (IP; Munich), Dr. Andrea Panzer-Heemeier (Labour Law); Associates: Franziska Korn, Florian Kotman (both M&A), Dr. Philipp Maier (IP; Munich), Dr. Markus Schwipper (Labour Law)