Metaverse

In the metaverse, with its immersive technologies, new, exciting opportunities are emerging to promote your own goods and services. This trend is not bypassing even the large corporations. Many companies want to take advantage of the opportunity to advertise their brands on metaverse platforms as early adopters.

But to what extent is German and European trademark law already prepared for the metaverse, and what special features need to be considered when registering and defending trademarks in the metaverse? Are companies in the metaverse completely defenseless without corresponding trademarks?

In this article, we will take a look at the most important legal aspects of trademark law and explain what needs to be considered when applying for and protecting trademarks in the metaverse, based on specific examples from practice.

The metaverse is creating new access points that connect our physical and digital worlds. Each of these access points provides opportunities for innovation and new types of customer experiences, but also presents potential risks. However, privacy risks will not be limited to the digital world but will have serious consequences in the physical world as well. The interconnection of countless devices is creating a risk that is growing exponentially and reaching unprecedented dimensions.