{"id":2923,"date":"2021-03-22T10:55:58","date_gmt":"2021-03-22T09:55:58","guid":{"rendered":"https:\/\/www.arqis.com\/?post_type=themenschwerpunkte&#038;p=2923"},"modified":"2026-02-09T11:25:18","modified_gmt":"2026-02-09T10:25:18","slug":"soft-ip-fair-competition-brand-and-copyright","status":"publish","type":"themenschwerpunkte","link":"https:\/\/www.arqis.com\/en\/themenschwerpunkte\/soft-ip-lauterer-wettbewerb-marke-und-urheberrecht\/","title":{"rendered":"Soft IP, fair competition, brand and copyright"},"content":{"rendered":"<div id=\"cmp07-block_3c52d53097127df1367f16a113db7352\" class=\"cmp07 image-article header-intro-text\">\n    <section id=\"header\">\n        <div class=\"container\">\n            <div class=\"row scrollreveal position-relative pb-0\">\n                <div class=\"col-12 col-lg-7 col-xl-8\">\n                                        <h1 class=\"title\">Soft IP, fair competition, brand and copyright<\/h1>\n                <\/div>\n                <div class=\"subnav\">\n                                            <div class=\"group-leader-image filter-none\"><div class=\"filter-none\" style=\"background-image: url(https:\/\/www.arqis.com\/wp-content\/uploads\/2026\/02\/ARQIS_17Mai2021_7204201_prv-scaled-aspect-ratio-440-350-scaled.jpg);\"><\/div><\/div>\n                                        <div class=\"navpoints\">\n                        <div class=\"header\"><a href=\"#header\">Soft IP, fair competition, brand and copyright<\/a><\/div>\n                        <div class=\"content\">Themen<\/div>\n                        <div class=\"contents\">\n\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <!---Share Links -->\n    <\/div>\n\n    <section class=\"header-intro section-padding\">\n        <div class=\"container\">\n            <div class=\"row scrollreveal\">\n                <div class=\"col-12 offset-lg-1 col-lg-6\">\n                                        <div class=\"description\">\n                        <p>A company without intellectual property is comparable to an empty shell. The brands, the design, the (confidential) know-how of employees and the ideas that make a product or service successful in its market are the company\u2019s essence and substance.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<div id=\"txt01-block_758298c2c435072607edf11398aeb706\" class=\"txt01 zierelement-none acf\/txt01\" >\n    <section>\n        <div class=\"container position-relative\">\n\n                            <div class=\"row scrollreveal\">\n                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                                            <h2 class=\"title hyphens\"> <\/h2>\n                                            <\/div>\n                <\/div>\n                        <div class=\"row scrollreveal\">\n                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                    <p>To effectively commercialise this IP it is necessary to create a portfolio and then professionally develop and protect it. The rules of (fair) competition must always be considered in any strategy \u2013 and this is an area of expertise that the entire ARQIS IP team shares. Our admin staff deal with the relevant offices and authorities on a regular basis and our legal experts specialise in the protection of intellectual property and prepared to passionately defend it in court if necessary.<\/p>\n<p>Business secrets are information with commercial value and therefore decisive to a company\u2019s success \u2013 so, obviously, it is important to protect them. In fact, it is very important because the German Act on the Protection of Trade Secrets only permits claims for legal violations if the secret information in question is adequately protected. We support our clients in effectively assessing the risk and implementing appropriate protection concepts and security measures. If business secrets are obtained, used or disclosed unlawfully we consistently assert your claims against the perpetrator both in court and out of court.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\">Our soft IP service include:<\/h3>\n<ul>\n<li class=\"p1\">Portfolio management<\/li>\n<li class=\"p1\">Strategic brand and trademark protection<\/li>\n<li class=\"p1\">Secrets and know-how protection<\/li>\n<li class=\"p1\">Advice and legal representation in unfair competition proceedings<\/li>\n<li class=\"p1\">Advice on copyright<\/li>\n<li class=\"p1\">Freedom-to-operate research<\/li>\n<li class=\"p1\">Legal enforcement and defence<\/li>\n<li class=\"p1\">Patent law advice in cooperation with external partner law firms<\/li>\n<\/ul>\n                                                        <\/div>\n            <\/div>\n                    <\/div>\n    <\/section>\n<\/div>\n\n<div id=\"cta07-block_6003a12a6681a54d9b1c02406f18b632\" class=\"cta07 toc acf\/cta07\"  data-toctitle=\"Kontakt\">\n    <section class=\"scrollreveal\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 col-md-7\">\n                                            <h2 class=\"title hyphens\">How can we support you?<\/h2>\n                                        <div class=\"cta-description\">\n                        <p>If you have any questions about soft IP, fair competition, brand and copyright please feel free to mail us.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 col-md-5 cta-align-down\">\n                                            <a href=\"mailto:techlaw@arqis.com\"  class=\"button button--ghost\">Contact us<\/a>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>","protected":false},"featured_media":0,"template":"","class_list":["post-2923","themenschwerpunkte","type-themenschwerpunkte","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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